The Black Swan: Turning the Improbable into the Impeccable
A Black Swan event is defined as a significantly impactful event so improbable that it seems impossible, yet is often rationalised after its occurrence. Amidst the bustling, 21st-century landscape of Singapore’s Central Business District, we envisioned a surprisingly stunning throwback to the Art Deco era that would be The Black Swan not just in name, but in spirit.
Housed in the former Kwangtung Provincial Bank, the elegant grand bistro and bar channels the dramatic style of the period whilst giving a distinctly contemporary and contextual twist to the interpretation of Art Deco. Drawing from the financial enterprises that have historically defined the district, we referenced mathematical forms and geometric principles to create the custom typeface and graphic swan motif that serve as the bases of the brand’s visual identity.