Share a Good Thing
Galderma S.A. was looking to shed Cetaphil's reputation as a medical brand for problem skin. We were tasked to reach out to females 20 years and above looking for a no-fuss product that simply worked. The solution was a digitally led campaign that harnessed the global advocacy Cetaphil already enjoyed. The simple truth that our target audience loved to share positive product experiences led us to create the "Share a Good Thing" TVC, weaving existing testamonials sourced globally into a cohesive narrative. Housing everything on one of the very first branded Youtube pages in Singapore, we gathered hundreds of positive testamonials and created the "Cetaphil Universe". The "Share A Good Thing" campaign is now a global success story for Galderma S.A., with 8000 likes on the Cetaphil Singapore Facebook page and 20,000 views on the youtube channel 4 months into the campaign.