Living Young Now
The client expected an outdoor campaign that positively linked evian to the idea of living in the moment, and an uplift of evian bottle sales.
Instead, we built them a giant floating orb — the Live Young Now Starter — untethered by the humdrum reality of everyday life and expectations. For months, it floated like an otherwordly blimp around Singapore, rewarding those who acted out spontaneously with experiences and prizes ranging from free Hom Yoga passes to a pair of plane tickets to Krabi, Thailand.
The trail of rewards and experiences culminated in a Live Young party where tennis legend and evian ambassador Maria Sharapova made a special appearance.
A survey we did prior to the campaign indicated that only 49% of Singaporeans had experienced a positive moment the day before. With 50,000 impressions and direct interactions with the orb, we hope we helped everyone live a little better, and a little more in the moment.