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While Tiger Beer has always stood for one principle—empowering courage and expression in their drinkers from the streets of Asia—online, it was a different story.
There was a disconnect from the brand values being concerted on the website, and with Tiger Beer’s heavy campaigning from New York, all the way to Vietnam, there was an inability to handle the the influx of content that was pouring through their global content and editorial teams.
We got down to re-imagining the entire TigerBeer digital ecosystem from scratch. Product and campaign stories were refreshed and reinjected with the Tiger Beer DNA, and UI and UX throughout the website were reiterated, refined and streamlined. Extra attention was also paid to creating a content-driven design that would allow for seamless content management, and ultimately, flexibility and ownership to the editorial teams.
The result is a seamless platform that covers Asia’s culture and happenings through a content-driven approach - adapted to the quick pace of Asia. Fast, light, and flexible, the new Tigerbeer.com takes the user, wherever they may be in the world, on a journey straight into the energetic streets of Asia.
More at www.Tigerbeer.com.